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04/22/09(Wed)14:57 No.30297758We
live in a world of intense, interactive multimedia experiences, and
music has been relegated to being an asset within more complete
multimedia products, and as background noise that drones constantly on
our ipods, computers, TVs, game consoles, and everywhere else for that
matter. The music industry has fallen thanks to an outdated business
model, excessive greed on the part of people with their fingers FAR
from the pulse of society, and the rapid rise of technology. Music is
alive and well, it's just not marketable as a blockbuster,
devoted-attention, retail product anymore on a mass scale. There are
more people making money off of music than ever before, they just
aren't making it in the traditional recording industry with major
labels.
Hollywood has some reason to be concerned when it comes
to physical media sales, but this is not due to piracy. The problem is
that demand for physical media is starting to wane. The DVD format is
no longer on the leading edge of fidelity, popularity, or most
importantly convenience. Blue ray does offer enhanced quality, but if
anything convenience has been reduced. Things like revision support,
HDCP issues, the annoyance of 24p content on 60hz monitors, and rising
costs make the format less attractive to consumers. They need to step
up digital distribution efforts, and focus less on piracy and more on
customer experience. |