When the fuck did this happen?
Few weeks ago, they wanted to copyright their name and they couldn't do it with "Sci-fi"Thay also wanted to broaden the shows and genre's to appeal to a wider ausdience
Yesterday. Caught everyone by surprise. It wasn't in the news at all for the last 4 months. Nope.
7/7/09
They did it so they can have more wrestling and more reality shows about sluts.
Yt's thy hyp nyw thyng ty chyngy yll yyyr vywyls ty y's, dydn't yyy knyw?
LOL DATS HOW WE TXT IT
So is it pronounced "siffy"?
>>4189569i'm not sure whats worse, the fact that you did this or the fact that i read it.
They changed it because that's how you spell it when you text it. The president of the network himself said that.
>>4189585No they changed it for trademark reasons. Any explanation they give you that says otherwise is bullshit. They latched on to any and every rationalization they could after the change was approved.Businesses hate it when people think of them as businesses and not warm and fuzzy providers of goodness.
>>4189533>>4189575The correct pronunciation is "Swhy Fwhy"
It's pronounced "Swhy Fwhy"I'm fucking pissed about this name change.
>>4189568this is what I was thinking when I first saw it.
I lol'd because "syfy" means "zits" in Polish.
http://money.cnn.com/video/fortune/2009/07/06/f_scifi_rebrand_syfy.fortune/