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01/01/12(Sun)10:10 No.20213701In
the movie business, sometimes a flop is just a flop. Then there are
misses so disastrous that they send signals to broad swaths of
Hollywood. “Mars Needs Moms” is shaping up as the second type.
Walt
Disney Studios spent an estimated $175 million to make and market “Mars
Needs Moms,” which sold $6.9 million in tickets at North American
theaters in its opening weekend. That grim result puts the 3-D animated
adventure on track to become one of the biggest box-office bombs in
movie history, on par with such washouts as “The Adventures of Pluto
Nash,” “Cutthroat Island” and “The Alamo.”
“Scary” is how Chuck
Viane, president of distribution for Walt Disney Studios, described the
audience rejection of the film. “Was it the idea? The execution? The
timing? There are a lot of excuses being floated.”
The financial
impact on Disney’s studio will be severe. The company has already taken a
write-down of about $100 million related to the film and the closing of
ImageMovers Digital, a motion-capture animation division run by Robert
Zemeckis, who helped produce “Mars Needs Moms.”
Tens of millions
more in losses are expected, pending worldwide box-office results. The
film opened in 14 overseas territories, representing 25 percent of the
international market, and attracted $2.1 million.
Mr. Zemeckis,
whose directing credits include seminal hits like “Back to the Future”
and “Forrest Gump,” was unavailable to comment on Monday |