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11/08/11(Tue)17:23 No.16266063MINUS points were given for
>Lifestyle
--- The number of minivans and foreign cars that were registered in the
city was measured. The more of these types of vehicles, the less manly a
city was rated.
>Concentration
of Retail Stores --- The number of home furnishing and décor stores,
cafés/coffee shops, sushi restaurants and “modern” male apparel stores
was analyzed in each city and cities with higher concentrations of these
stores lost rating points.
>Magazine
Subscriptions --- The percentage of households with subscriptions to
unmanly publications was analyzed. Examples of these publications
include Martha Stewart Living, O-Oprah Magazine, Vanity Fair, Bon
Appétit, Real Simple, Vogue, etc. |