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tl;dr be thankful you're paying more
02/20/09(Fri)13:51 No.8121168 File :1235155860.jpg-(1.12 MB, 1936x1296, Joe_Quesada.jpg)
http://blogs.myspace.com/index.cfm?fuseaction=blog.view&friendID=92159514&blogID=471980198
>We
discussed many of the obvious reasons why comics cost what they do
today. You know, the nuts and bolts expenditures of hard costs. And as
we were going over it I brought up the idea that one of the things that
while comics for so many years lived with this perception by the
mainstream that we were nothing but a children’s medium and dumbed down
literature, we as an industry, internally ghettoize ourselves with this
nostalgic belief that, “Oh, they used to cost 10 cents. They used to
cost 25 cents. That’s what they should cost.” That somehow we
are a cheap and in many cases, not very valued commodity. Quite
frankly, I don’t want to believe that or think that way. Yet we cling
to it and in today’s modern world, it sets up what could be
unreasonable expectations. So, is it possible that as a whole comic’s really are underpriced ?
>Seriously,
we work very hard, every day to keep the price of comics where they
are. And by asking this question, all I’m trying to do is to highlight
how hard we do work and what we have to go through—and that’s Marvel,
or DC, or Image or anyone—to keep the prices as low as they are. |