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04/26/10(Mon)07:32 No. 16294482 >>16294284 Mass-market
paperbacks generally cost eight bucks, are printed on cheaper paper,
have no color other than on the cover, have no illustrations, and are
printed in much larger numbers. The print runs of comics are more
along the lines of novels published in trade form, and those tend to
run in the fifteen dollar range. My first issue of X-Men cost a
dollar. It was printed on newspaper pulp, had a limited color palette,
was written in the days when comics professionals were paid almost
nothing (this is why the Hero Initiative exists), and was assembled
under the labor and input prices of the market over twenty years ago. Comics
today are printed on better paper, the colors are of a much higher
caliber, writers and artists are paid fairly for the first time in
industry history, and are assembled using labor and materials at
contemporary market prices. I don't know enough details to say if $3.99
is a "fair" price, but I certainly don't expect to pay anywhere under
three bucks.