>> 
  
 04/26/10(Mon)07:32 No. 16294482 >>16294284  Mass-market
 paperbacks generally cost eight bucks, are printed on cheaper paper, 
have no color other than on the cover, have no illustrations, and are 
printed in much larger numbers. The print runs of comics are more
 along the lines of novels published in trade form, and those tend to 
run in the fifteen dollar range. My first issue of X-Men cost a 
dollar. It was printed on newspaper pulp, had a limited color palette, 
was written in the days when comics professionals were paid almost 
nothing (this is why the Hero Initiative exists), and was assembled 
under the labor and input prices of the market over twenty years ago. Comics
 today are printed on better paper, the colors are of a much higher 
caliber, writers and artists are paid fairly for the first time in 
industry history, and are assembled using labor and materials at 
contemporary market prices. I don't know enough details to say if $3.99 
is a "fair" price, but I certainly don't expect to pay anywhere under 
three bucks.