NXApp, Summer 1994. Volume 1, Issue 3. Copyright ã1994 by NeXT Computer, Inc.  All Rights Reserved.

appDidInit:

TAKING THE LEAD
What is an ªenterprise objectº? It's an object whose data and actions correspond to the information and activities of an organization. That's a powerful idea, one with immediate appeal to anyone who needs to make software suit the task at hand.

But maybe it's even more than that. After all, these are not just ªbusiness objects,º they're enterprise objectsºÐso maybe the word enterpriseº is a key here. 

If you check Digital Webster ä, you'll find that enterpriseº has several meanings:

´	A project or undertaking that is especially difficult, complicated, or risky

´	The readiness to engage in daring action: initiative

´	A unit of economic organization or activity, especially a business organization; or a systematic, purposeful activity

So, taking part in an enterprise means more than just staying in business. It implies working in a challenging business, one that demands willingness to stick your neck out, take the initiative, and get ahead of the pack. And, if you succeed, it means reaping the rewards of that effortÐbecoming an industry leader, or winning the lion's share of the market.

Enterprise objects offer more than just a way to better use the data in your organization. They offer a chance to innovate, get ahead, seize the strategic advantageÐto show everyone else how the game is played today. 

± Cynthia Closkey, Editor
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