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a word which summarizes the quality of communication. It therefore follows the
laws of communication. Too much originality throws the audience into
unfamiliarity and therefore disagreement, as communication contains duplication
and “originality” is the foe of duplication. Technique should not rise above the
level of workability for the purpose of communication. Perfection cannot be
attained at the expense of communication. (HCOB 30 Aug 65)